QUESTION 4

Who would be the audience product?

The target audience for this film would be teens between the ages 14-20. It would be mainly males who would be targeted for this product due to the action and behavior carried out by the characters. They are most likely to still be in education. This varies from secondary school, sixth form or in university. Their ethnicity could either be Black, White or Asian. They would be interested in this film due to some of them being drop outs from school and some struggling in life just as the characters in the film. I chose this targeted group because they seem to be around the same age as the characters of the film so could empathize with them. They would be interested in genres such as
* Rom-com
* Action Comedy
* Dramatic Comedy
* Surreal comedy
* Black comedy
* Horror Comedy

Codes and Conventions of Comedy of which the audience would be expecting in the film. These are the typical aspects of comedy.
                                                      * Eccentric characters

* Crazy Outfits
* Realistic Settings
* Domestic Characters
* Personality difference in characters

QUESTION 3

What kind of media Institution might distribute your media product and why?

Distribution of a film is when the company launches the film making people aware of the product. They require a legal way in which they can develop and make most of the film. The company then decides how many prints of the film to make after making a licensing agreement.
Independent film distributors that may consider distributing the film

* Axiom film
* Momentum Pictures
* Revolver Entertainment

As a distributor, Axiom directly exploits all rights in films acquired and is widely respected for its innovative and bespoke marketing that includes distinctive campaigns for films. Knowing that the entire film project that the company has been involved in has been both a “critical and commercial success, frequently winning awards and sold for distribution in most key markets” I believe that with their excellent distribution Axiom films is the company that would bring success to the film and make it known worldwide.

Momentum Pictures being “one of the leading independent motion picture distributors in the UK and Ireland” that releases approximately 20 theatrical films a year, it’s likely to distribute my film because of its high level releases and it’s constant accomplishments as in February 2011 it won 8 BAFTA awards which is more than any other UK distributor. It releases includes:

1. Red Hill
2. Limitless
3. The Crazies

Revolver Entertainment is one of the leading independents and a multi-award winning, marketing-led, all rights film distributor in the UK. The company is likely to distribute the film as they are “experts in youth entertainment and exploiting both physical and digital home entertainment distribution channels.”

PROPS AND COSTUME

Props 
Ther Props we will be using in our Opening Title Sequence Include: A slim-black Boom-box.
Costume
The Costume in which the charcters in the Opening Title Sequence will be wearing Include:
     
Character one:

• A grey hoodie
• A black  Sleeveless Bomber Jacket
• A Black cap
• Light Denim Jeans
• White trainers

Character two:

• A Dark grey hoodie, with a vivid design on the front
• Denim Jeans
• Black trainers

Character three:

• A Black jacket with white stipes on the side of each sleeves
• A Blue t-shirt
• Dark Denim, baggy Jeans
• White trainers

Character four:

• ANavy hoodie
• A Black cap
• Light Denim Jeans
• Black Trainers

QUESTION 2

How does your opening sequence represent particular social group?

The characters of the film:

MC Don

Don Mo

A Dot

Don S

The characters of the film have dreams of becoming big in the music industry and being well known all over the world. However Don Mo seems to be more aware of the difficulties which they would face in order to become world known artists. The costume used in the film by the characters is to portray their lifestyle and also their attitude towards fame. Most the characters wearing hoodies reveal to the audience the typical attitudes of teenage boys. They are teenage boys who have dropped out of school.

Based on our research on teenagers from The Independent News   we decided that the group  would represent teenage boys and also delinquent teens.  The gestures and dialect used by the characters adds to the realism of the film. Unlike “Kidulthood” where the characters deal with serious issues surrounding teenagers,

 this film takes on the lighter side of teenagers which reflects on the genre of the film. E.g. the use of body language and facial expression used in the movie adds to the humor which is expected of the film.The actors had to wear jeans, trainers and hoodies in order to achieve the typical appearance of teenagers and their love of Hip hop.         

. The cast had to change the way they walk and how they normally talk to accomplish the attitudes of the characters. However (Don Mo) was to be the serious one who seems to be aware of reality. 

QUESTION 1

In what ways does your media product Use, Develop or Challenge forms and conventions of real media products?

The genre of which my film is based around is comedy. The film include typical aspects of the genre such as

•    Eccentric characters
•     Realistic settings
•    Personality difference in characters

An Example of eccentric characters in real media products is “Queen Latifah” who played the character Francine in Brown Sugar. She is portrayed to the audience as extrovert which is shown through the wedding scene. The character “Albert Brennaman” is also an example of Eccentric character in the movie  HITCH.

The main themes explored in my film are Success, Hope and Fame. Fame is hinted in the opening sequence by the rap battle which occurs at the park. Hope and Success are explored later on in the film. The film follows coded and conventions of a comedy by using realistic settings. E.G.

1.     The house shown right at the beginning of the film

2.   The alley way of which the audience are introduce to other characters in the film

3.The park where the battle takes place

Another code and convention demonstrated in my film is the personality differences within characters. The character Don Mo behavior is portrayed differently from the rest as although sharing the same dreams as them, seem to be aware of their illusion. This is shown through his body language and facial expression during the dance performed by the characters. Similarly, Rush Hour also demonstrates personality difference as the character “James Carter” seems to be ignorant compared to Inspector Lee in RUSH HOUR 1.

The Film challenges codes and conventions of a comedy by having morals presented in the film where by the audience learn to never give up instead of being a typical comedy which evolves around solving a dramatic problem. This challenge the narrative as the story-line is different from your usual ones of comedy for example dumb and dumber is clearly only for entertainment purposes.

The film develops certain codes and conventions such as sound as the use of sounds are creatively used throughout the film. E.g. The close up of the character turning up the dial with a different music playing instead of the non diagetic sound which was being used for the first 20 seconds of the opening sequence.