Target Audience Research

The typical target audience of a Comedy genre is men and woman, aged between 20 to 40 years old. These particular groups of people come from working class families. They may have occupations which array from teachers, nurses or receptionist, altogether they are family orientated individuals who enjoy watching comedies with members of their family.
  During the film an obstacle tends to get in the main characters way. Most comedy films are in a natural environment making it easier for the audience to relate to. However some comedy films could take place in exceptional places, especially if they are a satire or spoof movie.The hobbies and interest of this targeted audience may also be projected throughout comedy genres. In general the interest of adults who come from a working class family include: Sports, Gardening, reading, watching television (family orientated shows), going to the cinema, and other interest associated with their family members.

There are three main particular comedies in which further categories this particular target audience.  
 These are: Rom-com, Action Comedies, and animated comedies. Rom-com's would generally be watched by females, between their teen years or early adulthood. A Rom-com is a hybrid genre in which a romance story generally emerges and is presented in a comedic way. There is an archetypal formula that Rom-com’s follow in terms of narrative; this is because an insight of emotions and thoughts are presented through introducing a Narrator.For example films such as ‘50 First Dates’ and ‘The Proposal ’ contain strong aspects of love and happiness, which particularly interest young females.

However, Action Comedies such as "Hancock" would particular interest males. This is because they display violence and conflict in a comical approach, these aspects appeal to males because they enjoy the tension and excitement action comedies contain.Animated comedies however are particular aimed at children. This is due to the unrealistic settings and characters.   The audience are children aged between 7 to 13 years old.

Feedback

The initial draft of our storyboard had to embark several adjustments in order for it to improve. Several aspects of the feedback our group received suggested that we lacked a wide range of camera shots as shots were continuously repeated. Therefore our group members decided to include more interesting shots in order to engage the audience. For example we incorporated several close-ups, long-shots, mid-shots, establishing shots and over-the-shoulder shots. This change helped to improve are basic comical story line into a more appealing and engaging one.  The group’s main focus was to adjust the way in which the titles appeared. Our first vision was to present the titles on a blank screen; in-between each frame. However, this idea prolonged the movement of the characters and the actions which occurred on screen. As a result each shot didn't correspond with the next and so the storyboard lacked a consistent flow. 

We realized that this wouldn't be beneficial for the audience because it created confusion and inconsistency. After the teacher’s feedback, we decided to completely change the way in which the titles appear on screen. We collaborated that in order for it to be effective the titles would appeared on the actual moving image in each shot. Also the group also confirmed the titles should remain in the same mid-right potion. The group found that consistency was a key aspect we needed to include, in order to present clear readable titles to our audience. Another improvement which the feedback suggested was to include small aspects of comical dialogue when the characters were interacting; to ensure the audience are aware if the genre of the film. It also adds understanding to the personalities of the characters. After hearing this suggestion the group decided to incorporate a scene where the characters would ‘rap’ against one another in an amusing way. This idea helped tie up the end of the title sequence by aiming to further engage the audience and make them laugh.

The feedback are group received really help to put our story line into perspective, and encouraged us to re-think the ending of our title sequence so it would interest the audience. Altogether I think our re-drafted storyboard provides a visibly clear story but remains appealing and relevant to our chosen gene, comedy.